â€¢ Consumer and Industry Research
â€¢ Competitive Analysis
â€¢ Brand & Web Strategy
â€¢ Creative Direction
â€¢ Logo & Brand Identity Design
â€¢ User Interface & Graphic Design
â€¢ Responsive Web & Mobile App Design
â€¢ Webflow, Wordpress, Wix, Squarespace
SEO & Digital Marketing, Photography, Illustration, Sports, Outdoors
Bachelor of Fine Arts Degree in Fashion & Graphic Design
Designed the user interface for various Mobile and Web Apps with a heavy focus on user experience.
Erika has worked with small businesses to create web and brand strategies targeted at increasing traffic and conversions.
Worked as an in-house graphic designer for a fashion marketing agency. Designed and wrote engaging daily posts for Facebook, Instagram, and Twitter.
Gathered and analyzed web usage statistics for an NGO and used the data to improve UX and propose organization changes.
Created UX design for Saas company from ground up, including all flows, wireframes, and prototyping. Worked with researcher to refine UX and visual designer to create a fresh design.
Conducted consumer and industry research for modern medical centers.
Researched, wrote, and published 10+ SEO-optimized blog posts for five CBD Companies.
Performed multiple rounds of self-experimentation, user research, iterative prototyping, and data visualizations.
Authored and proofread creative copy for bank website and B2C email content.
10+ years of experience in creating websites for multiple businesses. She is proficient in web design and development software such as Adobe XD, Figma, Sketch, Wordpress and Webflow.
The majority of her work has been in web design. Erika creates wireframes from a user experience strategy that considers web copy, target audience, storyboarding, product/business goals and objectives.
Erika has created numerous brochures, posters and leaflets over the years with the majority of her clients being previous customers who had a website created for their business.
She has experience in creating ads of all sizes and informational graphics for web and print use.
She has created multiple logos and brand identity guides for several small businesses.
Erika loves designing book covers. She is an avid reader and believes the majority of books on online platforms are judged by the cover.
She has designed and participated in various email campaigns.